Israeli Ministry of Tourism One Break. Two Cities global campaign

We’re proud to launch the global “One Break Two Cities” campaign for the Israeli Ministry of Tourism. Featuring model Shir Elmaliach, the video highlights the vibrant mix of Tel-Aviv and Jerusalem - showcasing everything from culture and history to beaches and nightlife.

Promoted in 20 countries, the campaign contributed to a 38% rise in tourist visits, particularly young European travelers, with significant growth in hostel bookings and “European weekend” trips.

The campaign’s success was further supported by digital activities and collaborations with influencers like Ronaldinho.