SodaStream Soda Lounge Concept - for play

Following the success of SOURCE, we took SodaStream to new creative heights with the launch of the PLAY machine by Yves Behar, solidifying the brand's connection with the design and early adopter communities. PLAY introduced the idea of customization, make your own machine! with bold color combinations like yellow, blue, and red.

To celebrate its launch, we created the Soda Lounge—a vibrant, immersive experience featured at London Design Festival and Salone di Mobile Design Week in Milan.

Attendees could "Make It Your Own" by customizing their own PLAY machine on the spot, using mix-and-match color combinations, while sampling custom drinks and mingling in a space filled with playful color blocking from floor to ceiling. The Soda Lounge became a celebration of personalization, sustainability, and the joy of creating something unique.

With sleek designs and innovative engineering the PLAY machine was approachable, fun, and affordable, driving further market penetration while staying true to SodaStream’s commitment to eliminating millions of plastic bottles.

The experience extended with custom branding, identity, messaging, and a video showcasing the 2-part construction of the machine, emphasizing how design and function blend seamlessly. The PLAY Soda Lounge was a major hit and set the stage for the brand’s continued expansion into the high-design and SUSTAINABLE markets.

AWARDS The play received: Spark! ; IDSA ; IDA