Sodastream F**K Plastic Bottles - Heavy Bubbles

We’re celebrating the global viral sensation—HeavyBubbles! Ever wanted to get ripped while carrying sparkling water bottles? Enter HeavyBubbles, the brainchild of the world’s strongest man, Thor Björnsson (The Mountain from Game of Thrones), who shows how these bottles double as weights for a killer workout.

We launched in two stages. Stage 1 dropped on April Fools’ Day, starring Thor announcing his revolutionary brand, and the internet went wild! In less than 24 hours, the video hit 1 million views, with 30,000 shares and over 10,000 comments—organically, no ad spend needed. It blew up, landing on Reddit’s first page and getting featured on Mashable, Entertainment Weekly, and more.

Stage 2 revealed the punchline: Why carry heavy water bottles when you can make your own sparkling water at home with SodaStream? It also highlighted the environmental cost of plastic bottles. In just 48 hours, the campaign hit 5 million views, 100,000 shares, and thousands of comments—again, without any paid media.

By 72 hours, we had over 12 million views, and the campaign became the most viral Israeli video ever, with AdWeek writing about it! It was such a hit, people thought HeavyBubbles was a real brand (sorry, it’s not!).

Still, we had fun, kept the Facebook page buzzing, and made sure everyone knew: SodaStream is the real game-changer for your sparkling water needs!