Sodastream F**K Plastic bottles- Nano drop

SodaStream’s April Fools’ Day prank became a viral sensation yet again with Nano Drop - the fake startup starring Paris Hilton. In the world of Nano Drop, Hilton, with a team of "experts," invented water that’s 5,000 times more hydrating than regular water. Why lug bottles when a single drop will do the trick, right?

To make it even funnier, we got the prestigious Weizmann Institute to play along. In stage two, video, Hilton admits the whole thing’s a joke, encouraging people to use SodaStream instead.

With over 10 million views in one weekend (70% organic!), the campaign was a hit, with coverage from Page Six, adweek, People, daily mail, huffington post, perez hilton, daily hive, E Online, Superficial, la parisienne, and many others. adweek even made it their ad of the day.