Sodastream F**K Plastic Bottles - The Homo-schlepiens

We continued the evolution of the F**K Plastic Bottles campaign with The Homo-schlepiens, cleverly tapping into the popularity of Game of Thrones and The Big Bang Theory to drive home an important environmental message.

Featuring Mayim Bialik and Kristian Nairn (Hodor), the campaign takes a humorous yet impactful look at plastic bottle consumption, portraying it as an outdated, "prehistoric" habit.

This brilliant blend of celebrity power and witty narrative sparked a viral sensation, generating millions of views and solidifying SodaStream's stance as a sustainability leader.