shame or glory wins balls of steel

SodaStream took home the first-ever “Balls of Steel” award, presented by TrueFruits, for its fearless stance against the plastic bottles lobby with the Shame or Glory campaign, created and produced by us.

The campaign ruffled feathers, standing up to major corporations and pushing back against plastic pollution. As TrueFruits put it, SodaStream "brought the entire plastic lobby against it" with its bold message, earning the award for its courage in the fight against plastic waste.

F**K plastic bottles