Shame or glory wins PR Daily campaign of the Year

We’re proud to announce that SodaStream’s “Shame or Glory” campaign has won PR Daily’s Campaign of the Year Award!

This award recognizes the bold and innovative approach we took in tackling the issue of plastic pollution. With its Game of Thrones-inspired creativity and daring messaging, the campaign not only sparked global conversations but also stood up against the plastic industry.

The Shame or Glory campaign’s success reaffirms the power of courageous storytelling in driving meaningful change.

F**K plastic bottles